Love in the Time of Cholera

Recently I came across this phrase "Love in the Time of Cholera", a famous novel by Gabriel García Márquez first published in 1985, which is considered a nontraditional love story as "lovers find love in their 'golden years'- in their seventies, when death is all around them". 

This is one the perfect example of showing how two sides of one coin can be related... Love... that too with ... Cholera. If translated in lay man's language, it would mean, People are more concerned about themselves (their love) rather than the actual problem prevailing in the society, in this case its Cholera. This shows how selfish a human can be even at the time of crisis.

Another perfect example which suites this phrase is.. There is a depression in the current market which has effected almost every sector specially BFSI, head counts in various companies are showing a steep fall in the graph, few companies/financial institutions have gone bankrupt. Few companies have frozen the salary hike. Few Airlines companies have also not been spared, few of them have sacked some hundreds of their employees and returning back the surplus aircrafts (god knows to whom). Lots of such incidents are happening in and around us, but we the human are still concerned about ourself. WHY?

My company (considered to be a Software's paradise) also wasn't spared, the major impact was the salary hike had been freezed due to which friends, colleagues started moving off, numerous rumors spread like fire in a jungle. The most recent rumor is that we will have salary hike but when no one has answers to it. This is when one of my colleague said... every body is looking for love in the time of cholera......What should a person at this time look for Love or ..... ????